Op Tue, 17 Jan 2006 15:10:00 +0100 schreef John Forbes <[EMAIL PROTECTED]>:

On Tue, 17 Jan 2006 12:40:54 -0000, William Robb <[EMAIL PROTECTED]> wrote:

----- Original Message ----- From: "keith_w" Subject: Re: Samsung DSLR announced

 Hi John.
Not to be contentious, but... what *is* Schneider supplying, ....?

Apparently, just a name.

What's strange is that even if many potential camera-buyers nowadays are more likely to have heard of Samsung than Pentax, it's extremely unlikely that they will ever have heard of Schneider-Kreuznach. So what's going on? Did some bright S-K man convince the Koreans that S-K is a household name in Europe and the Americas?

Even in the my-camera-has-more-megapixels-than-yours digicam market a significant part of the buyers knows that the lens is important for the final image quality. This is a major advantage for the 'classic' five camera brands. The 'new' camera manufacturers are countering by putting a famous lensmakers' name on the camera: Zeiss for Sony, Leica for Panasonic, Schneider-Kreuznach for Kodak and Samsung, Pentax for Casio and HP.

If it's important in the digicam market, I'd say it's even more important in the SLR-market. If you buy a SLR, you care about image quality, don't you?

--
Regards, Lucas

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