*SAN DIEGO, April 19* - Sony has established a new brand name, Alpha,
for its digital single lens reflex (D-SLR) cameras that will be launched
worldwide this summer. Meaning "beginning" and "essential", the symbol
alpha embodies the spirit of Sony's approach to the DSLR market. Under
this sub-brand, Sony will produce a complete camera system of
accessories and lenses to enhance the enjoyment of photography. The Sony
Alpha (TM) mount system of cameras, lenses and accessories will
integrate advanced electromechanical technologies that are key to DSLR
performance, the versatility of the well established Maxxum (R) lens
mount system, and Sony's renown in imaging devices and technologies.
These include CCD and CMOS imaging sensors, as well as other image
processing technologies, in addition to overall product miniaturization.
People who have already made investments in many of Konica-Minolta's
lenses and accessories will be able to take full advantage of Sony's new
DSLR cameras.
"We are expanding our product portfolio to build upon our leadership
position in the digital imaging business," said James Neal, director of
marketing for digital imaging products at Sony Electronics. "Our
approach to DSLR camera design and engineering will allow us to offer a
new high-performance system for today's digital camera users, as well as
welcome the millions of Konica-Minolta owners who have Maxxum
interchangeable lenses that are currently in the market."
Sony is already handling support and repair service for existing
Konica-Minolta digital and film cameras, as well as related lenses and
accessories in the U.S. A dedicated call center and strong levels of web
support have been established for these customers.
There is more information available about the new sub-brand at
http://www.sony.com/dslr
Sony camera and related product support for Konica Minolta customers is
also being offered at http://www.support.sony.com/EN/KM/service.html
--
home <http://roman.blakout.net/>
- Sony Announces the New Alpha Digital SLR Roman
-
