Alin wrote:
> So the future is about style, compactness and ergonomics, no matter
> if it's digital or film based. Technology is not the selling point
> anymore for Pentax, just a bit of touch here and there, in the
> critical points.
I believe you're right in the first part but the conclusions about technology is
somewhat premature. I understand there has been quite a change at the top level at
Pentax and have gotten the impression that where the older board was prone to selling
the patents to Canon the new board is not. I've heard that the new restructuring
program imply that Asahi technology will be destilled down to the Pentax customers to
a larger extent than previously. All this is rather vague due to the nature of these
things but many people believe this is the case. Its also apparent that the licensing
of technology for short term profit has hurt the brand value - Pentax marketed IS and
eye-cntrol would have benefited the Pentax name more than licensing (or selling?) it
to Canon. Something needs to be done with this aspect and Pentax have recently
announced that increasing the brand value and recognition has a strong priority.
P�l
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