Pentax's pro users have been largely medium format for many years. 
Whether they can retain a share of this market is uncertain, but they 
probably have a better chance in MF than in pro grade FF SLR.
Paul
On Sep 28, 2006, at 3:16 AM, Digital Image Studio wrote:

> On 28/09/06, Gonz <[EMAIL PROTECTED]> wrote:
>
>> Its pretty clear that Pentax does not have the either the resources or
>> the incentive to pull off a FF camera.
>>
>> First of all it would require two different lens lines, one for the
>> smaller image circle, one for the larger.  Even Canon, with their much
>> deeper pockets, is pretty stretched right now supporting lenses for 
>> the
>> high end FF and the smaller consumer and semi-professional APS sized 
>> lines.
>>
>> Second, in body SR is not going to work in the FF because of image
>> circle limitations.  Canon has the upper hand here because of the lens
>> based IS, which is independent of the sensor size.  But have you 
>> priced
>> an IS lens lately?
>>
>> Third, Pentax believes that they are going to address the higher end
>> market through their MF offering, but that may be too little too late.
>> They have traditionally let Canon and Nikon fight over the high end 
>> 35mm
>> market, with the exception of the LX.  Unfortunately much of the MF
>> market seems to have gone to high end 35mm digital, such as the Canon
>> 1DSMkII.
>>
>> Finally, I think Pentax pulled out of the MZD project because of two
>> things:  1. chip cost and availability  2. image quality.  Even if you
>> fixed 1, the image quality problem with FF sensors is real.  There 
>> might
>> be a technological fix in the future, and Leica's approach seems
>> promising, but it seems Pentax's sensitivity to this issue is an
>> obstacle to FF adoption.  Of course chip availability and cost is 
>> still
>> an issue.
>>
>> With the advent of super wides to cover the hole left by 1.5x crop
>> factor, its not much of an issue to me any longer.  The 12-24 is an
>> amazing lens.  The only remaining problem is noise due to smaller 
>> photo
>> site sizes.  If Pentax has done a good job managing this in the K10D,
>> there is not a whole lot more that the FF is going to offer for the
>> considerable premium it would require. I think the K10D has the
>> potential to be about as good as it gets for an APS sized camera.
>
> Substitute FF for 645 in your discussion above. They 645 is the camera
> that should not have been developing, the resources that is has
> consumed could have been better utilized in serving Pentax's core SLR
> market.
>
>
> -- 
> Rob Studdert
> HURSTVILLE AUSTRALIA
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> Pentax user since 1986, PDMLer since 1998
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