William Robb wrote: > ----- Original Message ----- > From: "Adam Maas" > Subject: Re: Interview w/Pentax exec > > > >> Actually, it isn't. Low-production items need to have larger profit >> margins to be economically viable (since they have to cover a larger >> amount per unit of your non-production costs and profit). And the cost >> of production is higher as well, since you lose many of the benefits >> of >> mass production (notably the ability to negotiate lower costs per unit >> of the necessary materials for manufacture because you aren't buying >> as >> much). So, yes, an item will cost more if it sells notably less. > > Would this be why me special order 15mm lens cost almost $2000.00? > > William Robb >
Pretty much. -Adam -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net

