[EMAIL PROTECTED] wrote:
> P. J. Alling wrote:
> 
> 
>>If were better wouldn't it be 
>>logical to expect better sales to old farts like us? 
> 
> 
> But Pentax have concluded there wouldn't be *enough*.
> 
> If adding the aperture simulator costs $5.00 per camera (much lower 
> than what I've heard from people at Pentax but it'll do for 
> demonstration purposes) a production run of 10,000 cameras will have an 
> additional manufacturing cost of $50,000.00.
> 
> If it results in sales of 1000 cameras to *people who wouldn't have 
> bought the camera otherwise*, that's not even going to come close to 
> recouping its cost. Of course we can argue the numbers, like the actual 
> per-camera cost and the number of people to whom this feature is a 
> deal-breaker (I'd guess far less than 1000, you'd certainly predict 
> more), but the bottom line is that Pentax has already made these 
> calculations to their satisfaction.
> 
> 
> 
You dont think they get more than $50 profit per camera?

rg

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