I assume that as with most electronic equipment there's a 40 point
profit margin built in initially. That may have changed since I last
had anything to do with a company that owned their entire pipeline from
production to sales but I doubt it. The whole reason to concentrate on
DSLR's is that they aren't commodity items, like P&S cameras, which is
where margins are razor thin. Assuming 40% markup over cost I'd say
they'll be making money when the price drops to $599-699. levels in
about 6 months if they follow the model used in most of the electronics
industry these days. By then most of the new R&D should be recovered
and the cost basis will be lower as well.
William Robb wrote:
>----- Original Message -----
>From: "P. J. Alling"
>Subject: Re: The JCO survey
>
>
>
>
>>That's completely out of thin air, they might be losing thousands of
>>immediate camera sales and probably losing no actual lens sales in the
>>long run. I don't think that the lack of an aperture simulator is a
>>long term deal breaker, but I'll bet they'd sell more cameras during
>>the
>>immediate release when they sell for a premium price than without, at
>>least on the first model that offered it. How much lost revenue is it
>>when say 10-20% of those who'd buy immediately wait for the inevitable
>>price drop?
>>
>>
>
>How many people who would buy immediately would wait for the price to
>drop if the camera cost an additional chunk of money?
>At a thousand bucks for a K10D, how much do you think they can drop the
>price before it's a money loser?
>How many more cameras will need warranty service because of failed
>components?
>
>William Robb
>
>
>
>
>
--
Things should be made as simple as possible -- but no simpler.
--Albert Einstein
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