----- Original Message ----- 
From: "Tom C"
Subject: Re: The JCO survey



> I have to say I basically agree with JCO on this one with respect to 
> the
> minimal cost of inclusion and with Pentax's reasoning for not 
> including it.
> Pentax probably lost more money designing and implementing the stupid 
> power
> zoom feature on their '90-era cameras and lenses.  Pentax would simply 
> have
> customers buy new lenses thancontinue using their old (or the large 
> supply
> of used) ones.  I think the decision was made purely in Pentax's 
> monetary
> self-interest and to stimulate sales of new lenses.

They are a business Tom.
Businesses tend to operate on the theory that monetary self interest is 
an important factor in the business plan.

>
> That being said, I think it's obvious the vast majority of new camera 
> buyers
> *will* be in the market for newer lenses that don't require the 
> feature.

The new format is what did it for me.
That and being able to take advantage of auto focus, which my old K 
lenses didn't do very well.

William Robb



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