I mentioned this about a year ago, but will do a quick FWIW recap.
Local photo shop owner after attending a photo convention, (I forget
which one), decided to stock the *ist DL, due to its great "price
point". He wondered if the 18~55 was at least equal to a like Promaster
(Tamron re-badge) so asked if I'd do a comparison.
I did not retain the results, but suffice to say that the Pentax was
much superior!. Shop owner was instantly convinced that in-camera image
processing still needs the benefit of a 'good' lens.
Of course it's recognized that sample QC range will certainly vary in
consideration of manufacturing costs.

Jack
--- Mark Cassino <[EMAIL PROTECTED]> wrote:

> I have a good selection of lenses on hand, even after i sold off the 
> ones I bought as 'collectables' a few year ago. In reality, many go 
> unused for months at a time (or longer.) I last used my A* 300 f4 on 
> vacation in July, 2005. I can't remember when I last used the Sigma
> 14mm 
> f 3.5 or the A* 400 f 2.8.
> 
> I set aside serious time for photography and try to take a
> disciplined 
> approach to actively producing images. At the end of the day, a
> handful 
> of lenses does most of the work, and aside from specialized macro
> work, 
> a normal prime and standard zoom are the real workhorses.
> 
> I do a lot of Medium Format shooting with 3 lenses - 55mm to 170. The
> 
> same focal length range is covered by a 28-80 mm lens in 35mm format,
> or 
> 18-55mm lens in APS-C format.
> 
> I'd suspect that for a more casual shooters good normal zoom would
> fill 
> the bill for 99% of their shooting needs, and the cost / benefit
> ratio 
> doesn't justify the purchase of a new lens for that 1%.
> 
> I wouldn't expect the typical DSLR buyer to pony up for more lenses. 
> (Unless they subscribe to this list and get the bug...)
> 
> IMO - the smart marketing money would be to put a good  lens in the
> kit 
> - sharp, minimal distortion and light falloff, good close focusing -
> and 
> realize that many people will just use that. Better to have people
> happy 
> with the results of their kit lens, and giving good feedback about
> their 
> camera, than giving them a junk lens and hoping they will upgrade.
> 
> FWIW - I haven't tested the 18-55mm but it seems like a reasonably
> good 
> lens. Noticeable light fall off and softness in the in the corners
> wide 
> open, but not bad stopped down to f8 or 11. But that's just a casual 
> observation.
> 
> - MCC
> 
> 
> 
> 
> 
> Gonz wrote:
> > Just as I suspected.  I'll bet its the same pretty much everywhere.
>  I 
> > know of at least 7 people personally in my area with DSLRs, only 1
> of 
> > them has more than two lenses and one has two.  The rest all have 1
> 
> > lens.  The person with more than two is a pdml subscriber so I met
> him 
> > through the list, therefore he almost doesnt count in this quick
> survey.
> > 
> > Most of these people I know bought the camera with a kit lens or
> bought 
> > their own higher end zoom.
> > 
> > rg
> > 
> > 
> > [EMAIL PROTECTED] wrote:
> >> ----- Original Message ----- 
> >> From: "Adam Maas"
> >> Subject: Re: Luminous Landscape: Reichmann tries out a K10D
> >>
> >>
> >>
> >>> That's certainly the case with most buyers of base-model DSLR's,
> just
> >>> like it was for base model SLR's back in the days of film. I
> doubt its
> >>> 90%, but 70% is probably close.
> >>
> >> I just talked to the one knowledgable sales person at Don's Photo.
> >> She say that 75-80% buy the camera and kit lens and at some point
> buy a 
> >> longer zoom , and perhaps 15-20% will eventually buy a second
> lens, with 
> >> very a few buying more than that, generally because they have
> decided 
> >> they have a specific need or want.
> >> This may not be an accurate market indication, just a local
> snapshot.
> >>
> >> William Robb
> >>
> >>
> >>
> > 
> 
> 
> -- 
> - - - - - - - - - - - - - - - - - - - -
> Mark Cassino Photography
> Kalamazoo
> www.markcassino.com
> - - - - - - - - - - - - - - - - - - - -
> 
> -- 
> PDML Pentax-Discuss Mail List
> [email protected]
> http://pdml.net/mailman/listinfo/pdml_pdml.net
> 


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