This is all financial engineering stuff done by the Mergers &
Acquisition people.
They look at the sales/marketing end of the business and say,
"Wow, Hoya and Pentax have some strengths in the marketplace with buyers."
Then they look at the the manufacturing/distribution side of the
business and say,
"Wow, they could do that a lot cheaper if they consolidated operations."
So the financial guys 'engineer' a more profitable new enterprise.
(Sometimes the results workout, sometimes they don't - the M & A
people get their money up front!)
Regards,  Bob S.

On 12/21/06, Bertil Holmberg <[EMAIL PROTECTED]> wrote:
> > Pentax is a valuable trademark, and its value is increasing now
> > with the K-series dslrs.  I do not think they will leave it.
>
> More info from DCWatch. Twice as large and much more profitable HOYA
> is swallowing Pentax but I'm sure they will keep their trade marks.
> Will this mean HOYA glass in Pentax lenses?
>
>
> Basic agreement for HOYA, Pentax, and business integration
>
> The digital camera maintains the imaging business of Pentax.
>
> HOYA Ltd. and Pentax Ltd. announced that it basic agreed for the two
> companies to amalgamate on the 21st and October 1, 2007, and to do
> the management integration. The surviving company becomes HOYA. The
> name of the company of a new company is "HOYA Pentax HD (Eitide) Ltd.. "
>
> President and Representative Director present Pentax Fumio Urano
> assumes the position of the new company director chairman and Hiroshi
> present HOYA representative execution post CEO Suzuki assumes the
> position of representative execution post CEO respectively. In
> integration, the common stock 0.158 stocks a common stock stock of
> Pentax of HOYA are allocated.
>
> The two companies assume optics, the image, and the material to be a
> common technological base by business integration, and aim at the
> optimization of the business centering on each field of the life
> care, Optx, the information electronics, the eye caring, and the
> imaging system. Additionally, earnings to which the information
> electronics field and the eye caring field are steady are turned on,
> and it aims at strategic growth in the life caring field. In
> addition, the business structure is qualitatively converted by the
> vertical integration, and strengthening competitive edge is aimed at
> in the Optx field.
>
> After it integrates it, each business field where "Business section
> to which the authority is transferred with a small headquarters" was
> assumed to be an indicator is reorganized. In a new company, it is
> assumed that HOYA and the brand of Pentax of each business field are
> made the best use of.
>
> In the imaging system fields such as digital cameras and binoculars,
> the imaging business of Pentax is maintained. The differentiation is
> aimed at with the high value-added product, and it specializes in the
> field where competitive edge can be demonstrated. The same field is
> aimed at, and moreover, it locates, and the horizontal development is
> aimed at with the mother's body that invents a new technology of the
> optical equipment system in the life caring field and the security
> field.
>
> It is assumed that it wants to attempt differentiating by raising the
> additional value that demonstrates the strong point of the two
> companies in each field for the intensification of the competition by
> the entry of gaining power Asian power and the appliance maker etc.
> in the digital camera field, and centers on the technology in
> addition to cost competitiveness.
>
> In the Optx fields of the optical glass, the lens, and the digital
> camera module, etc. , the Optx business of HOYA and the optical
> component business of Pentax are integrated. The material lens, the
> processing, and the vertical integration to the module are aimed at
> from the design, cost competitiveness is improved, and the
> technological development power is strengthened at the same time.
> Moreover, the competitive edge that can correspond to the industry
> structure change in the future including Asian power is secured by
> using HOYA, the manufacturing base of Pentax, and the customer base
> mutually.
>
> In the life caring field such as endoscopes, a medical business of
> HOYA and the life caring business of Pentax are integrated. The same
> field is aimed at, and it locates, and consistent development from
> the diagnosis to treatment is aimed at with the strategic growth
> field. Moreover, it aims at doubling the business scale by expanding
> the improvement of the product development power by the research and
> development investment and M&A and business and the marketing body
> poses.
>
> The information electronics field such as the glass magnetic disks
> separates the Optx business from the electro Optx field of HOYA. It
> enhances competitiveness as a center business of the earning power
> after it integrates it and growth is aimed at.
>
> The eye caring field of glasses and the contact lens separates a
> medical business from the eye caring field of HOYA. It aims at the
> information electronics field and a center business and the location
> growth that queues up from can the expectation of stable growth.
>
> In other fields, the business of the two companies is maintained. The
> research and development section unites the R&D center of HOYA and
> the research and development headquarters of Pentax as a Corporate
> section. It improves the efficiency of the business selecting and
> intensively in the new field such as the measurement equipment where
> earnings or more are expected in the future while invested positively.
>
> The two companies set up the integrated preparation committee that
> makes Hiroshi Suzuki execution by proxy post CEO of HOYA and
> President and Representative Director Fumio Urano of Pentax for
> management and the business in a new company after it integrates it a
> mirror trunk chairman. It is assumed, it is, and "An excellent each
> two companies, point is brought together in this committee, and a new
> system is produced jointly" in various systems.
>
> HOYA Pentax HD that is a new company continues listing to the first
> in the Tokyo Stock Exchange market that HOYA is listing now. New
> stock reservation right etc. of the number of issue schedule stocks
> and the Pentax luminescence because of the address of a new home
> office of a company, total assets, the capital, and the amalgamation
> are assumed to make it public as soon as it fixes.
>
> HOYA has the world top share in the glass magnetic disk base for
> Mascbrancs and HDD related to the semiconductor. Moreover, the
> optical glass and the lens bear the corner of the leading company.
> The consolidated sales amount at the period on March, 2006 is 344
> billion yen, operating profit 101 billion yen, and gross profit 75.6
> billion yen. The number of employees is 3,338 people.
>
> Pentax is developing the endoscope etc. in the medical equipment
> field in addition to sales of the digital camera and the digital
> camera module. Sales at the period on March, 2006 are 142.2 billion
> yen, the operating profit three billion yen, and the gross profit 800
> million yen. The number of employees is 1,336 people.
>
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