On 08/01/07, Paul Stenquist <[EMAIL PROTECTED]> wrote:
> It's partly the result of not having control over where it goes from
> me. The collector magazines are low buck affairs that really just
> wing it. I don't know of one that has an accuracy based production
> system. On the other hand, in my real life I work on an ad account
> that bills about 150 million dollars a year. None of the work is
> produced on calibrated monitors. It's all done by eye, just as it was
> when photographs were sent to separation houses for production.
> Looking good is often better than exactly right. And exactly right
> doesn't ring many bells outside of the techno world.

We must have it arse about here then, most of the design, pre-press
and production facilities that I worked for had calibrated systems
right through and that was over ten years ago. They produced books and
magazines through to leaflets and glossy brochures. Though often the
film scans were sighted for accuracy rather than being calibrated so
the shooting conditions/filtration was trusted to the photographers.
Also it depends if the designers are working on positional images,
they may be working in Pantone colours on the page and as the pages
are sent to the imagesetter the colour managed ready for print images
are substituted for the positionals.

-- 
Rob Studdert
HURSTVILLE AUSTRALIA
Tel +61-2-9554-4110
UTC(GMT)  +10 Hours
[EMAIL PROTECTED]
http://home.swiftdsl.com.au/~distudio//publications/
Pentax user since 1986, PDMLer since 1998

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