> > > Bob W, > > > > You know AreTeeeeeeeeists, they are never bounded by > measurements. :-) > > While you or I were taking hard sciences and math, they > were taking...??? > > > > I have a quote from Lord Kelvin in my office. To paraphrase it: > > If you can't measure a thing, if you haven't put numbers to it, > > your knowledge of it is weak and pitiful. > > It used to drive the 'focus group' researchers crazy. :-) > > I pity those who need rulers and mathmatics to measure the > worth of things. > They tend to have stunted imaginations. >
yes, but on the other hand anything that drives focus group types, marketeers and brand consultants crazy can only be good. I'm reminded of a marketeer at work recently who introduced us to the idea of making our very boring financial services company into a 'love brand'. Marketeer puts a quadrant on the whiteboard with one axis showing a spectrum from rational to love, and explains a lot of fluffy brand nonsense, with examples of different companies in different parts of the quadrant, and tells us we want our customers to love us. Engineering type: ok, where would you put Microsoft and Apple in that? Marketeer puts MS in the rational box, Apple in the love box. Engineering type: which would you rather be? End of presentation as everybody realises they'd much rather make a ton of money than be loved. Bob -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net
