>However, when he was asked how the sale of DSLRs are going, he was rather
>frank and said [because of competing models released by Nikon and Canon,
>Sony has been struggling badly.  We have been planning 2nd and 3rd models
>but cannot tell when we would launch these.  But "we would not retreat"].
>
>Well, he mentioned the word "retreat".  Even though it was used in a
>positive context, the very fact he used the word "retreat" without being
>asked indicated to me their usual strategy, make money while they can, but
>when going gets tough, just retreat and minimize bleeding.  DSLR has never
>been their main biz.  They will continue to supply image sensor and might
>even produce DSLRs with larger sensors or even FF, but their long term
>strategy on DSLR is always strictly profit driven.
>
>Sorry. Sony fans.  This is juts my personal take :-).
>
>Ken
>

My experience in life has been that whenever a corporate executive says they 
are not going to do something, it means that they have already thought about 
doing it, and often times that very deed occurs. I have no idea about Sony 
and my guess is that it's too soon for them to abandon DSLR's at the moment.

I have, however, been through numerous corporate mergers and been on over a 
dozen 40+ miilion dollar projects. Whenever I hear 'don't worry that is not 
going to happen', I start worrying. It's saved my neck multiple time in the 
last 25 years.

Tom C.



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