0Joseph Tainter wrote: >But it's got to be said they seem to be undervaluing their products. I >was quite surprised when the price of the K10D was announced (I was >willing to spend more), & I'm surprised at how relatively cheap the >DA* lenses compared to ther N&C equivalents. > >Obviously their making a profit, but I'm sure it's not as big as it >could be.
It looks like the Hoya plan makes sense and that they are going to try to try to raise the price and perceived value of their products. They undoubtedly realize that one of the keys to getting people to buy your affordable products is providing a higher end product for people to aspire to -- even though most will never buy it, they like to know they *can*; that it's out there. There's also the "prestige by association" effect that Cotty has mentioned in the past: People want the name badge on their camera to be the same as [fill in prestigious item you can't afford here]" -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net
