Tom, the K10D costs about the same as the other manufacturer's mid-line models, 
not the bottom end (which are priced similarly to a K100D for all but Canon, 
and the Rebel XT is overpriced). The K10D offers similar performance to the D80 
for a bit less money, but adds a couple unique features (DNG, Sv and TAv modes) 
and a couple bits of seriously added value (the weather sealing and SR). I 
don't think it could go up against the 40D in price without adding some more 
performance (needs a better shutter and at least 5fps, as well as Live View), 
but I think it might have been as successful if it had come in between the 30D 
and D80 in price on introduction.

-Adam

Tom C wrote:
> Maybe, but it sounds to me like Hoya is going to run Pentax the way a 
> business should be run.  It is ridiculous that K10D's (the flagship) costs 
> about the same as other mfrs. bottom of the line.  The price looks good, but 
> what's it doing to Pentax's reputation?
> 
> Something to consider... a year ago there was supposedly such high demand 
> for the K10D, that shelves in some parts of the world were bare. Now the 
> price has dropped significantly and there's a rebate.
> 
> One thing's for sure -  selling lots of cameras and lenses with little 
> profit can be self-defeating, whether it's being done to gain market share 
> or not.
> 
> Tom C.
> 
> 
> 
> From:  "P. J. Alling" <[EMAIL PROTECTED]>
> 
>> Translation, Hoya is going to suck all the value out of the Pentax brand
>> name before discarding it like an orange rind...
>>
>> David Savage wrote:
>>> For those who find this stuff interesting:
>>>
>>> <http://forums.dpreview.com/forums/read.asp?forum=1000&message=24858791>
>>>
>>> Looks like Pentax products may get even more expensive :-)
>>>
>>> Cheers,
>>>
>>> Dave
>>>
> 
> 
> 



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