> There's a reason Canon makes money, it's not just because they > are big and are diversified
That's right. The reason is because of their advertising budget. They have the biggest in the industry. They also have sports photography all wrapped up, so consumers see those big white Canon lenses and think they can do just as well with a Rebel and a cheap 75-300 lens. Hell, they used that concept in at least one of their recent TV ads, showing some lady on the sidelines of a football (American) game photographing the players with kit lenses and producing Sports Illustrated cover shots. Canon also produces co-op ads with retailers, allowing the retailer to put their store info on the last page of multiple-page newspaper insert ads. This helps retailers, but consumers often show up expecting all the items in the ad to be at the store when there are usually a bunch not carried by the store. The retailer then often convinces the customer to buy something more expensive. Canon appears to care less about quality than advertising and sales volume when it comes to consumer cameras. Their pro stuff may be great, but their consumer stuff is often of lesser quality than that of Pentax, Nikon and others. John (experienced these things first-hand) -- http://www.neovenator.com http://www.cafepress.com/neovenatorphoto -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
