>> My analogy was not about price, it was about image, prestige,  
>> perception in
>> the market place.  Sure a FF DSLR will cost more than one with an  
>> APS-C size
>> sensor.  If the Canons, Nikon's, Sony's of the world offer FF  
>> DSLR's, then
>> Pentax must also.  If they do not, they will relegate themselves  
>> to a 2nd
>> tier camera company, and it doesn't matter who loves their camera,  
>> or how
>> much it satisfies their current needs.
>
> Unfortunately, they probably thiink they have history on their  
> side. How
> many generations behind the curve they were with film cameras?  
> Four? Five? I
> know the film SLR line was a bad joke from the late 1980s onwards.
> But somehow, they managed to soldier onwards.
> If they think they can pull it off again, bully for them, but it  
> would be
> nice if they at least tried this time.

Pentax has been all about value for dollar for a very long time, not  
about "leading edge" or "most popular". When I sold Pentax equipment  
in 1972-3, that's what it was billed for. Solid, practical, sensible  
designs, good lenses. The LX, magnificent though it might have  
become, failed. The K1000 succeeded on that basis for decades.  
Several tens of thousands of photography students learned their chops  
with it.

The medium format cameras did the same. A shocking number of great  
photographs, books, exhibitions etc have been made with the 6x7 and  
645, but they never get the press like the Hasselblads.

I never owned or used a Pentax 'til the introduction of the *ist DS.  
I was attracted to it for the value for money, the excellent DA14  
lens, and its simple, basic competencies. I think it is a true  
classic in the DSLR world, like the K1000 was.

Now they come out with the K10D. A camera that, for $750-800, has  
more features, build quality and core competencies than most of the  
competition for double the price. It's gotten awards left and right  
in the marketplace. It produces superb photographs. The DA series of  
lenses are excellent quality, the DA* lenses are state of the art on  
design and quality.

For a second rate company, they do pretty well.

G

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