Ed wrote:

> FWIW, if the Contax ever gets to market, I doubt they'll sell very 
> many of them either. It's not just as simple as "building a better 
> mousetrap" these days. If your intended market has bought into another

> system, they won't "beat a path to your door" for your better product,

> they'll simply demand the same from their current system. 

Very true. And especially true for a system with so few lenses available.

I think the current goal for Contax with their digital SLR (which is probably
quite different from the goal they had in mind when they began development!)
is not so much to convince photographers to move into their system, but
to *prevent* those who have Contax cameras from bailing *out* of it because
of the digital revolution. Or at least to ease the worries of those who
have considered the Contax system and are ambivalent about buying into it.
I wouldn't even *think* of getting into a camera system that didn't have
a digital body at least in the works. Hell, the *publicity* they'll get
from the first full-frame digital SLR will be worth a lot. If Contax loses
money on every digital camera they sell it'll probably benefit the company
as a whole - not just due to the publicity and the lenses that will be bought
for it, but because of the N1 film cameras that will sell because they suddenly
don't look like the end of the line. 

This is also why Pentax needs the digital SLR fast. 



-- 
Mark Roberts
www.robertstech.com
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