[EMAIL PROTECTED] writes...

> I think there's a market for the Pentax 645D. If it's anywhere close
> to the Canon full frame in price, it will be very successful. It has
> to have better noise characteristics, given the relative pixel
> density.

I agree, and for a couple of reasons. One is that workaday commercial
photographers often have a bunch of 645 stuff still in the cupboard.
Another is that the same number of pixels in a 36x48 sensor has more
potential than in a 24x36 sensor (I said *potential*--which means it
may not be realized in a specific implementation). Those are the
reasons often reported.

But there's a bigger reason a 645D would succeed if priced
competitively with Canon, and that is that many commercial
photographers need to use impressive looking equipment. This flies in
the face of artistic sensibilities, but many fat brides are already
outside the realm of art and just want their photographer not to look
like Uncle Harry. And Uncle Harry has a Canon 350D or a 30D, which to
the bride looks no different than the photographer's 5D or 1DsII.

I think this fact sold more Hasselblads than any other. If you showed
up with a Hassy, you are a pro. In the Fashion District, being
fashionable isn't just for the models. But the high-end pros I've
heard express an opinion on the subject like the Hassys as much for
the Zeiss lens designs as for the label. Even my lowly Carl Zeiss Jena
180mm/2.8 lens for the Pentacon Six mount has a look to it that is
distinctive, and being able to adapt that one lens to the 645 was a
priority for me.

My wife and I bought a couple of photographs at the Alaska State Fair
from a photographer who used a large digital Canon, and the quality
was very good. But when he told us what he used, our opinions were
indeed undermined. On the other hand, the photographer two booths down
who used a 6x7 retained our admiration a bit more. I could not help
that reaction despite all my years of experience and despite that I
know better.

Amateurs who equip themselves to impress people will emulate those
pros, as they always have. Hasselblads are probably rented by pros
more than bought, but I'll bet they are bought by many more amateurs
than pros.

The question is: Are there enough workaday professional photographers
left to drive a market of amateur wannabes?

Rick "seeing fewer every year" Denney

---
645 and 6x7 user


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