Up here in Vancouver at the top left corner of the map, Pentax seems to have been throwing lots of money at billboard advertising, on the streets, on the BC ferries (that's smart, they're one big photo-op). The ads are graphically OK. There seem to be two messages: low cost for what you get, and huge numbers of lenses. i don't particularly notice any other camera companies doing this. On TV, it's all Nikon all the time, content-free feel-good ads. -T
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