Didn't you know, Pentax makes marketing decisions using a dartboard?

Adam Maas wrote:
> That's true, but you can overdo it, and Pentax did with the K10D when
> the price nosedived, it earned them K10D sales at the cost of
> completely destroying K100D Super sales. The K10D was already priced
> at a nice discount over the less-featured D80 (about $100) at launch,
> and maintaining and/or slightly increasing the price advantage would
> have made more sense.
>
> It's even less sensical that the K200D sells for a ridiculous premium
> over the comparable cameras from Sony and Nikon.
>
> -Adam
>
> On Fri, May 30, 2008 at 1:38 PM, Bruce Dayton <[EMAIL PROTECTED]> wrote:
>   
>> Hello Adam,
>>
>> When you are Nikon or Canon you can price reasonably because most
>> users will buy your products over weaker brands if the price is
>> similar.  When you are the weaker brand, there has to be something
>> more than a comparably featured body to entice.  You either need a
>> demonstrably better body at/near the same price or a noticeably
>> cheaper body with about the same feature set.  Pentax went the price
>> route.
>>
>> --
>> Best regards,
>> Bruce
>>
>>
>> Thursday, May 29, 2008, 7:40:34 AM, you wrote:
>>
>> AM> However when your flagship is priced $50 over your base model (K10D vs
>> AM> K100D Super) your pricing is moronic. The K10D came out at a mild
>> AM> discount over a D80, which is similar spec and released about the same
>> AM> time. Maybe a $100 price difference. 8 months later the K10D was over
>> AM> $300 cheaper than the D80, which had dropped about $100 or so. That's
>> AM> just ridiculous pricing.
>>
>>
>> AM> --
>> AM> M. Adam Maas
>> AM> http://www.mawz.ca
>> AM> Explorations of the City Around Us.
>>
>>
>>
>>
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>
>
>
>   


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