Op Tue, 01 Jul 2008 23:03:51 +0200 schreef <[EMAIL PROTECTED]>: > I don't think Sony will ever be more than a tier two player in the photo > world. Brand is important in every marketing arena, and they don't have > the brand. In truth, Pentax has more brand equity. Samsung, by the way, > has none.
Brands can be built, that _is_ marketing. Sony is aggresively pursueing the amateur market with well-specced camera's for very attractive prices. As far as I can see they're quite succesfull. I don't see why they couldn't do the same for the pro market. According to a sony executive they started a photography contest (can't remember which) to start building on their image with pro photographers. It'll take them years, but Sony probably knows that better than any of us, and obviously still are willing to go that way. Ciao, Lucas > Paul > -------------- Original message ---------------------- > From: "Lucas Rijnders" <[EMAIL PROTECTED]> >> Op Tue, 01 Jul 2008 14:12:00 +0200 schreef Mark Roberts >> <[EMAIL PROTECTED]>: >> >> > Boris Liberman wrote: >> >> http://www.dpreview.com/previews/nikond700/ >> > >> > (I still don't envision a Pentax full-frame before 2010, though I'm >> sure >> > Samsung's working on the sensor.) >> >> Sony openly aims for market leadership. If Samsung want to compete with >> them, they'll be developing the GX-2D, and we might see a K-2D as >> spinoff >> :) >> >> Or :(, not sure there... >> >> -- >> Ciao, Lucas >> >> -- >> PDML Pentax-Discuss Mail List >> [email protected] >> http://pdml.net/mailman/listinfo/pdml_pdml.net >> to UNSUBSCRIBE from the PDML, please visit the link directly above and >> follow >> the directions. > > -- Ciao, Lucas -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
