"I agree, through personal experience, that Adorama can be be slick and 
deceptive."

Adorama is typically the first company to list new Pentax gear, long before it 
is available and before the competition lists new stuff. Then they have been 
among the last actually to offer that gear for sale. I think this is a bit 
deceptive on their part.

Other than this practice, I suspect that they are mostly just inept. If you 
call to ask about something, the person who answers just reads from a computer 
script. The customer service reps don't actually know anything. My favorite is 
that they will say that an item is backordered--this for a new item that they 
have not yet gotten their first shipment of. How difficult can it be to 
generate a different computer message for gear that they haven't yet gotten?

I have ordered several new items when Adorama listed the gear on their web 
site, sometimes months before actual availability. The final straw came with 
the K10D. I ordered it from them months in advance, then watched in frustration 
as nearly everyone else on this list who ordered from other places got theirs. 
I called Adorama, but was told (as usual) "It's backordered." I pointed out 
that it couldn't be backordered; it was a new item. The rep acknowledged this. 
I then told this person that seemingly every other camera store in the country 
had it. Why didn't they? She told me she would look into it. Guess what? My 
K10D shipped that day. I think it had been in their warehouse, but the right 
hand (sales) and the left hand (warehouse) were not communicating. This is why 
I say that Adorama is more inept than deceptive.

I think Adorama is honest and I still order from them. But I now order 
newly-released stuff elsewhere.

Joe



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