PN Stenquist wrote:
The economy is tough these days. Everyone is struggling to survive. Marketers seize on any edge they can find. Could the Adorama tie-in backfire for photo.net? Possibly. But chances are, it will prove successful. The trick is to find the balance between noticeable, actionable and unintrusive. Right now, it's probably too intrusive, but not by much. It really doesn't bother me. Didn't even notice it at first. But the list reaction suggests that it may be over the top,
Right on, Paul. What's interesting is that advertisers, and web site owners, just *assume* that bright, flashy banner ads get attention and work well. In fact, research, done by the doyen of web usability research Dr. Jakob Nielsen and others, shows that it isn't true. You know what works best? Text. That's the reason all of Google's advertising is text rather than images. Most people assume it's because it's part of Google's design philosophy of something, but it's really because controlled studies have shown that it's more *effective* than graphics, even moving brightly-colored graphics.
Of course, if you're in the business of selling advertising, a Flash banner ad is easier to sell than plain text, because it impresses ignorant customers (those paying for the advertising, that is). They can't really be expected to have read up on web usability studies, after all.
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