From: Bruce Dayton
It is one thing to be hard nosed with existing customers, but with
weddings, you are trying to get the booking. So what the brides are
looking for is all this 'artsy' stuff. Quite honestly, it is more a
female/male thing. Women are more into romantic, dreamy stuff and
men aren't. It is a bit like the Anne Geddes babies stuff - makes me
want to wretch, yet my wife thinks it is very cute.
So while I can tell potential clients I don't do that 'artsy' stuff,
many competitors do. So you lose out on business. I am currently
losing out on business, but at least have my dignity intact.
You have to offer what the customer wants if you're going to shoot
weddings. There's only two people gotta' be happy with the photography
at the wedding ... the bride, and more importantly, the bride's mama.
BUT, it's daddy writes the check, and if you want to get paid, you
better be REALLY hard nosed about that, and demand payment up front.
--
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