On Mon, May 11, 2009 at 01:25:30PM -0400, Graydon wrote:
> 
> Note that Panasonic is a consumer electronics company; Pentax (and Hoya)
> are optical companies.  They don't want to wander out of the area of
> their strengths into those of the competition, which is what moving to
> an EVF would do.

I think the driving factor behind moving to an EVF (apart from cost)
is the requirement for HD video - that's going to be a must-have item.
Personally I don't care, but I know that I'm not the target customer.

The capability is already showing up in consumer cameras, although as
yet it isn't always fully integrated (no auto-focus adjustments, say).
But once you have live view and 60fps video, you've already got an EVF.

If that means venturing into the strengths of Panasonic, so be it; the
alternative is to be left on the sidelines.  And, in any case, there's
still a lot of space in front of the sensor for an optics company to
showcase their capabilities.



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