I didn't say the 645D would be cost competitive with low-end full frame cameras, but it will fill the need for a flagship offering. Although I could see a follow-up to that camera with a smaller sensor but the 645D lens mount providing an entry level offering.

Small companies need not try to be all things to all people. Leadership in APS-C is a good place to be, particularly if you have a great lens lineup to support that positioning.

A lot of people were absolutely certain that the successor to the K20D would be FF. It didn't happen, and I don't think it's going to happen.

Paul
On Aug 31, 2009, at 3:25 PM, Mark Roberts wrote:

paul stenquist wrote:

I don't think Pentax will HAVE to go full frame. The 645D will fill
the bill as a high end flagship.

Good lord, even the most wildly optimistic price predictions for the
645D have it costing roughly equal to a Canon 1Ds-III! As of this week
35mm full-frame is $2000 and by this time next year it will be
approaching $1500.


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