On Wed, Oct 21, 2009 at 04:18:42PM -0400, paul stenquist wrote: > > On Oct 21, 2009, at 2:26 PM, Bob W wrote: > >> I reckon the BBC sub-editor enjoyed writing the headline. >> > Yep. And I'm surprised it was published.
So am I. Not because I suspect the BBC of prurience - by British standards the word "tit" doesn't even raise an eyebrow. But by now the name of the game is eyeballs. Almost all news outlets with a web presence have a person whose job title is something like "search engine optimiser". The goal is to make sure that when somebody enters a web search, your page shows up in the list (and shows up as early as possible). That means you should avoid words in titles and headlines that may fall foul of any filters. A list of such words would most definitely include "tit". Unfortunately this also means that you should avoid attempts to be witty, avoid using most nicknames, etc., etc. your headline should say "Elvis is dead", not "The King has passed". -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
