On Dec 10, 2009, at 11:59 PM, John Sessoms wrote:

> From: "William Robb"
>> From: "Graydon" Subject: Re: Dream Lens
>>> > I agree about the "not competitive" part and the "doesn't have Sony's
>>> > money" part, but I have my serious doubts about the "reasons of
>>> > prestige" part.  I'm not sure they can not have a full frame camera at
>>> > the sub-5kUSD price point and remain credible in Japan at this point.
>>> >
>> Call me crazy, but I think they can get away with skipping 24x36 format 
>> entirely.
>>> From a credibility standpoint, it's not a bad flagship, and it's not like 
>> they are ever going to beat up the guys who are making 24x36 format cameras.
>> The 645 seriously trumps 35mm full frame, and is about the best thing Pentax 
>> can do to sway the full frame camera users or potential buyers into looking 
>> at Pentax seriously.
>> I think they'll do fine with it.
> 
> I thought the "square sensor" rumor sounded like a workable idea. I liked it 
> from a "change the frame of reference, and make them compete on our terms" 
> point of view.

That would be death for Pentax. Not many would embrace it. For most shots, 
there's simply too much sensor area waste. None of my publishing clients want 
square images, nor do commercial clients or even brides. I, for one, would 
become a Sony customer if Pentax went to a square format.

> 
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