"Paul F. Stregevsky" wrote: > >"There is a very correlation between price and value..." > > Make that "perceived" value. The maker of a higher-priced product always > wants you to believe "You get what you pay for."
And part of what you pay for is imagery. If a high priced product makes you feel good about yourself, then perhaps it's worth the money. If image and perceived value were taken out of the equation, life would be rather boring. And, worse yet, I'd be out of a job. > It's not uncommon for a product's perceived value to be ratcheted up by > hype. What makes a $50/ounce perfume "worth" more than a $10/ounce > chemically equivalent generic? Will the man that a woman wishes to attract > know that she's wearing the name-brand? No, but she'll know, and it may very well affect her self esteem. And perhaps she likes the look of that fancy, name brand bottle on her dressing table. That's value. > Why do certain German and Italian cars sell in America for multiples of > their domestic selling price? Hype. They don't sell for multiples of domestic selling prices. That's popular BS. I once worked on Mercedes advertising for the US market. Believe me, we did everthing we could to keep the price point down, but the prices reflected the costs of producing the product and marketing it here. But over the years, Daimler figured it out. Mercedes automobiles are no less expensive than they were 12 years ago. Paul Stenquist - This message is from the Pentax-Discuss Mail List. To unsubscribe, go to http://www.pdml.net and follow the directions. Don't forget to visit the Pentax Users' Gallery at http://pug.komkon.org .
