The psychology of brand loyalty is interesting. Emperical studies have shown that when consumers are indifferent between two choices, A & B, and are forced to pick one, they will be happier with A if they chose A or happier with B if they chose B. In short, the choice you MADE becomes the RIGHT choice in your mind.
The other issue with brands is an information issue. I know and trust what this brand name has offered in the past and it becomes a good way to navigate thru the myriad choices in the marketplace. Regards, Bob S. - This message is from the Pentax-Discuss Mail List. To unsubscribe, go to http://www.pdml.net and follow the directions. Don't forget to visit the Pentax Users' Gallery at http://pug.komkon.org .
