At 17:46 29/01/02 -0500, you wrote: >The psychology of brand loyalty is interesting. > >Emperical studies have shown that when consumers are indifferent between >two choices, A & B, and are forced to pick one, they will be happier with >A if they chose A or happier with B if they chose B. In short, the choice >you MADE becomes the RIGHT choice in your mind.
Yes, and they also show that the more the choice you made was wrong, the more effort you expend in justifying it to yourself. Which may explain why we see so many N and C guys arguing ... >The other issue with brands is an information issue. I know and trust >what this brand name has offered in the past and it becomes a good way to >navigate thru the myriad choices in the marketplace. And this is the main reason why there are costs to switch from one brand to another : you have spent so much time becoming an expert in the brand you use that you are reluctant to change. >Regards, Bob S. >- >This message is from the Pentax-Discuss Mail List. To unsubscribe, >go to http://www.pdml.net and follow the directions. Don't forget to >visit the Pentax Users' Gallery at http://pug.komkon.org . - This message is from the Pentax-Discuss Mail List. To unsubscribe, go to http://www.pdml.net and follow the directions. Don't forget to visit the Pentax Users' Gallery at http://pug.komkon.org .
