On Dec 19, 2010, at 7:17 PM, Jeffery Smith wrote:

> Is there another more socially or technically acceptable way of referring to 
> a digital sensor that is the same size as a frame of film? The use of the 
> term "full frame" seems to offend some people, but I don't know of an 
> alternative that requires fewer words. I don't know of anyone who ever 
> referred to Prince as the Artist Formerly Known As Prince because it's a 
> hassle.
> 
> If Pentax were to produce a dSLR that has a digital sensor that measured 24mm 
> x 36mm, what would we call that (without offending anyone's sensibilities)?
> 
> Jeffery
> --

A major surprise and a significant change in marketing strategy.

stan


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