> >> It's the shotgun approach. Not much waste in e-mail notifications. > >> > > > > apart from the potential customers you drive away. > > But Amazon's research show that, overall, e-mail campaigns increase > sales. Other marketing studies show the same thing. I think on one > level people are somewhat annoyed, but a lot of impressions are > created. And when the consumer is ready to buy, they remember who has > the goods. Of course, one can opt out of Amazon's reminders, but few do > so. > Paul
Amazon's quite good at it and I find their matches quite useful and interesting although I have to go in there from time to time and tell it to shut up about something. But the shotgun approach in general drives people away. At least, it drives me away. There's a project underway at work at the moment to use various data mining techniques to identify supporters of the charity I work for who are most likely to respond. It has the good sense to learn from the non-responses as well as the responses. Bob -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
