On Dec 21, 2010, at 6:36 PM, Bob W wrote: >>>> It's the shotgun approach. Not much waste in e-mail notifications. >>>> >>> >>> apart from the potential customers you drive away. >> >> But Amazon's research show that, overall, e-mail campaigns increase >> sales. Other marketing studies show the same thing. I think on one >> level people are somewhat annoyed, but a lot of impressions are >> created. And when the consumer is ready to buy, they remember who has >> the goods. Of course, one can opt out of Amazon's reminders, but few do >> so. >> Paul > > Amazon's quite good at it and I find their matches quite useful and > interesting although I have to go in there from time to time and tell it to > shut up about something. But the shotgun approach in general drives people > away. At least, it drives me away. > > There's a project underway at work at the moment to use various data mining > techniques to identify supporters of the charity I work for who are most > likely to respond. It has the good sense to learn from the non-responses as > well as the responses. >
Amazon adjusts their data base relative to results. I think all tier one marketers use sophisticated schemes to fine tune their list. Paul > Bob > > > -- > PDML Pentax-Discuss Mail List > [email protected] > http://pdml.net/mailman/listinfo/pdml_pdml.net > to UNSUBSCRIBE from the PDML, please visit the link directly above and follow > the directions. -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
