Sounds good, Mark.

-Brendan



----- Original Message ----
> From: Mark Roberts <m...@robertstech.com>
> To: Pentax-Discuss Mail List <pdml@pdml.net>
> Sent: Fri, February 18, 2011 9:04:21 AM
> Subject: Photo Annual 2011 - your thoughts
> 
> Work continues apace on the 2011 book (and I'm bracing myself for the
> inevitable last-week rush of submissions soon to come). What I'd like
> to get input on at the moment is the notion of changing the charity
> the book supports. We've had many problems with CureSearch in the past
> two years but the straw that broke the camel's back as far as I'm
> concerned is the way they totally dropped the ball regarding the
> exhibit in Chicago. They'd said they would do a mailing to their major
> donors in Chicage and alert them to the opening, etc. And they
> completely failed to follow through on any of it. I know a lot of
> oncologists and pathologists who are familiar with NCCF/CureSearch and
> whenever I mention the organization I get the same reaction: a sigh
> and a rubbing of the temples as if an old, familiar headache is coming
> back. CureSearch's is widely regarded as well-intentioned but more
> than a little feckless.
> 
> In the past we've floated the idea of supporting a different cause
> every year, but I feel strongly that it's much more advantageous to
> try to build a working relationship that (one would hope) gets better
> and stronger every year. I've been looking for an effort similar to
> CureSearch to support but it's been difficult because I really wanted
> to find something with international scope, given the international
> nature of the PDML. About two weeks ago I found what I think is a good
> candidate. The Dana-Farber Cancer Institute here in Boston
> (http://www.dana-farber.org/) is highly respected in the field and
> their "Jimmy Fund" pediatric cancer clinic is one of the best around.
> They are starting a new program to be called "Pediatric Oncology
> Global Outreach" intended to expand and improve pediatric cancer
> treatment worldwide, particularly in developing nations.
> 
> This Monday past I had a meeting at Dana-Farber with Dr. Carlos
> Rodriguez-Galindo, the oncologist who's heading this program. He
> described their plans and where they stand now. He's very interested
> in getting our support because they're really just getting started -
> we'd be getting in on the ground floor with this effort. That has some
> disadvantages as far as name recognition, but I think that being under
> the Dana-Farber umbrella will make up for that to a significant
> degree. 
> 
> Another advantage is that this organization is headquartered here in
> Boston, about two miles from my house. They won't be able to ignore
> emails from me like CureSearch because they know I can be right there
> in their faces at a moment's notice. The link with Dana-Farber also
> gets instant cred around these parts, which I hope will be beneficial
> when I start hitting the local media about the 2011 book in a few
> weeks.
> 
> Any thoughts?
> 
> 
> 
> -- 
> Mark Roberts - Photography & Multimedia
> www.robertstech.com
> 
> 
> 
> 
> 
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