Very interesting reading Anthony, thanks for sharing your analysis and 
predictions...

Who's next?
;-)

Jaume


>________________________________
>De: Anthony Farr <[email protected]>
>Para: Pentax-Discuss Mail List <[email protected]>
>Enviado: jueves 8 de septiembre de 2011 11:49
>Asunto: Re: interesting trends...
>
>On 8 September 2011 12:35, Subash <[email protected]> wrote:
>> these are only figures for japan/asia but interesting nonetheless.
>> canon and nikon lose a combined 35% market share while sony doubles it.
>>
>> http://www.bloomberg.com/news/2011-09-07/canon-clinging-to-mirrors-means-opportunity-for-sony-cameras.html
>>
>> so, is the dslr dead yet? perhaps there's hope for the Q :)
>>
>> --
>> regards, subash
>>
>
>I found this quote quite revealing,
>" 'Mirrorless cameras are a threat,' said David Rubenstein, a
>Tokyo-based analyst at MF Global FXA Securities Ltd...."
>
>I guess they would be a threat to companies that choose to oppose the
>trend rather than embrace it.
>
>Some observations:
>
>Non adoption of autofocus cut the SLR market from perhaps twenty or
>more brands in the sixties and early seventies to less than ten.
>(Topcon, anyone?  Or Miranda?  Yashica?  Petri?)   Contax and Olympus
>both flubbed their AF implimentations, but Olympus redeemed itself
>with a confident early digital program.
>
>Non or late adoption of digital imaging cut that figure down to about
>seven (not counting brands that only sell small sensor cameras.
>Pentax scraped through by the skin of its teeth after dodging the
>Phillips bullet.  Contax fell to the Phillips bullet after botching
>its AF program. (Panasonic and Leica briefly dallied in the sector,
>the last Panny DSLR was launched in 2007, while Leica has gone upscale
>to medium format DSLRs).  Oh, then there's Sigma, but their
>unconformity puts them so far out in left field that they're a
>boutique product in a very small niche, kept alive by their third
>party lens sales.
>
>So now we have Canon, Nikon, Sony, Pentax, Olympus, Panasonic and
>Leica.  Have I forgotten anyone?  We'll add Ricoh later, but they have
>no DSLR legacy so we won't count them just yet?  Samsung?  Same as
>Ricoh, except that while they briefly sold some DSLRs those were
>seconded from the Pentax line-up, and surely nobody ever saw them as
>anything but Pentaxes.
>
>Leica's gone back to its rangefinder roots, no DSLR in this segment any more.
>
>Sony has launched a strong product into the MILC (Mirrorless
>Interchangeable Lens Camera) segment, while retaining their DSLR
>range.  Even there, the reflex mirror is being challenged by the fixed
>beamsplitter.
>
>Olympus has almost completely moved to MILCs with their m43 range.
>Their last 4/3 DSLR, the E5 was launched a year ago and is, I suspect,
>the only one still being made.  Their next most recent DSLR was
>launched more than 2 years ago, but here in Australia only the E5 is
>still catalogued as a current model, all the others are drying up
>fast.
>
>Panasonic has fully committed to m43 MILCs, their last 4/3 DSLR was
>the DMC-L10 from 2007 which is discontinued.
>
>So now we have only four and a half brands selling DSLRs with sensor
>formats between 4/3 and 135 full-frame.  Half a brand?  Well, I reckon
>Olympus will pull the plug on 4/3 when their lens inventory depletes
>to where they either need to recommit to the format by making more
>lenses, or kill the format entirely.  It's a loss-maker, m43 is a
>milking-cow.  What would you do?
>
>That leaves Canon, Nikon, Sony and Pentax as the only DSLR makers in
>the segment.  Sony is safe with their MILCS.  Pentax has the
>capability proven by the Q.  Will they merge the concept with an APS-C
>sensor?  Can they afford not to?  Nikon is rumoured to have a MILC
>coming soon:
>
>http://nikonrumors.com/2011/08/16/nikons-mirrorless-interchangeable-lens-camera-will-be-announced-on-august-24th.aspx/
>and
>http://nikonrumors.com/2011/08/16/first-drawings-of-nikons-mirrorless-interchangeable-lens-camera.aspx/
>
>It's reported to be a 2.6x crop factor format, which makes it about a
>one inch, or a little smaller than 4/3.  Is the market ready to accept
>a smaller sensor?  Japan will, so I guess the rest of the world will
>just have to suck it up.
>
>Canon has nothing, only the report of a patent application.  Are they
>mad, or just very good at keeping a secret?
>
>Ricoh was out in the cold for years, but kept a good reputation for
>quality and innovation in the smaller formats.  They're back now with
>the GXR with A12 module for M-mount getting good notices.
>
>Samsung seems to have fallen on its feet even though it blundered by
>making its MILCs incompatible with M-mount.  They've got ambition
>going for them, but they don't always make the best decisions.
>
>Which means, funnily enough, that while all the previous adoptions of
>new technology have reduced the number of brands competing in this
>segment, this latest shift might actually increase the number of
>brands.
>
>My prediction is that within five years the only DSLRs will be a few
>premium and professional models, perhaps one from each surviving major
>player.
>
>I also predict that within ten years their won't be DSLRs in the 4/3
>to 135 range.
>
>This was longer than I thought it'd be, so thanks for reading.
>
>regards, Anthony
>
>   "Of what use is lens and light
>    to those who lack in mind and sight"
>                                               (Anon)
>
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