On Sep 14, 2011, at 8:54 PM, Mark Roberts wrote:

> Paul Stenquist wrote:
> 
>> I hate comic sans.  Chalkboard is slightly better, but it's still a silly 
>> font. 
>> As far as being an imitation goes, that's true of many, many  fonts. Futura 
>> is 
>> an imitation of Helvetica, 
> 
> Futura predates Helvetica by about 25 years. (Arial is the imitation
> Helvetica.)
> 

Well then, Helvetica is an imitation of Futura:-). In truth, I can see that 
arial is closer to helvetica than is futura.

My point is that many fonts differ only slightly from their bretheren. There 
are so many fonts available that choosing one over the other is usually just 
splitting hairs. I recently had to help write specs for a magazine redesign. 
Since i'm no font expert, I merely looked at what was used in the pubs that won 
awards. (The majority of  mags use two fonts, with a san serif in headlines and 
a serif in body copy, with some playful switching here and there.) The 
resulting recommendation was adobe garamond pro  and arial. They are, of 
course, totally different, so they're happy together
> 
> 
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> www.robertstech.com
> 
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