I just meant that I don't think Ricoh acquired Pentax to make a bunch
of money.  They want to make cameras for PR reasons, or something like
that.

BTW, the reaction to this news from some folks with the GXR is not
altogether happy.  I guess they are afraid Pentax will mess up the
Ricoh offerings.  How about you, Geoffrey?

On Thu, Feb 9, 2012 at 10:28 AM, Darren Addy <[email protected]> wrote:
> IMHO, this simply shows that Ricoh is smart enough to understand that
> in the photographic world "Pentax" has a lot more caché as a brand
> than does "Ricoh".
>
> Ricoh has long played second fiddle to Pentax, while at the same time
> aligning themselves closely with Pentax (see the KR mount). Surely one
> of the real assets that Pentax carries with it is its name and name
> recognition. I think that this shows a dispassionate business decision
> on Ricoh's part. Yes, they are bigger and the parent company, but they
> realize that in the photographic department Pentax is probably
> superior to their own in every respect, from design to coatings to
> marketing.
>
> Darren Addy
> Kearney, Nebraska
>
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