I like square photographs also, but I would argue that they were
originally a "form follows function" result of the twin-lens design of
cameras such as the Rolleiflex/Rolleicords and the common psuedo-TLR
camera production of cameras such as the Kodak Duaflex, Ansco
Rediflex, etc. If you put the viewfinder in the top of the camera, it
makes a rectangular format impractical since it is designed to be used
as a waist-level camera and turning the camera 90 degrees to become
vertical is, in a word, awkward.

At least part of the reason I think that square format images have
appeal today is that they are now out of the ordinary. They have
visual interest on the basis of their format alone, independent of the
content of the image.

Old school square format shooters could always choose to crop
horizontal or vertical, after the fact (essentially turning their
square 120/220 film cameras into 12 exposure 645 cameras). Today, we
have the same option with every rectangular format image we shoot...
to see if there is an interesting square formatted image hiding
within.

Darren Addy
Kearney, Nebraska

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