I've got to believe that Ricoh Pentax Japan is not terribly overjoyed to be implicated in this April Fools joke. It is one thing for a company (like Google) to do an April Fools joke in its own name. It would be quite another for a company (like Google) to do an April Fools book about another company (like Yahoo for example). Yet that is what Adam did to Pentax and he made a lot of consumers rather mad in the process. Particularly given that the April Fools concept is not necessarily understood by all cultures, I think this was an especially dumb move.
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