I'm just fine with this.  It was well done in that it listed a
reasonable set of specs, a price point, and then said "just kidding".
It wasn't really subtle but a pretty clear message to PR.

On Mon, Apr 2, 2012 at 1:37 PM, steve harley <p...@paper-ape.com> wrote:
> on 2012-04-01 16:49 Darren Addy wrote
>
>> I've got to believe that Ricoh Pentax Japan is not terribly overjoyed
>> to be implicated in this April Fools joke. It is one thing for a
>> company (like Google) to do an April Fools joke in its own name. It
>> would be quite another for a company (like Google) to do an April
>> Fools book about another company (like Yahoo for example). Yet that is
>> what Adam did to Pentax and he made a lot of consumers rather mad in
>> the process. Particularly given that the April Fools concept is not
>> necessarily understood by all cultures, I think this was an especially
>> dumb move.
>
>
> it seems to me you must think Pentax is a rather fragile target, as it's
> quite common to do spoofs like this at the "expense" of consumer product
> companies; for example i remember several addressed at Apple last year
>
>
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