That reminds me of all the free N70's they gave CTV, I so dread that camera but everyone thought it must be good if CTV and Star photographers had them.
--- T Rittenhouse <[EMAIL PROTECTED]> wrote: > The way Nikon and Canon got to be recognized is by > giving equipment away to > the wire services and major news media. Then you see > their "pros" using the > equipment and say. "Wow, look all the pros are using > Nikon and Canon, they > must be the best". > > Information source: a former Nikon Rep who serviced > the Washington, DC area > doing just that. > > Ciao, > Graywolf > http://pages.prodigy.net/graywolfphoto > ---------------------------------------------------------------- > > > ----- Original Message ----- > From: Bruce Rubenstein <[EMAIL PROTECTED]> > To: <[EMAIL PROTECTED]> > Sent: Monday, March 11, 2002 9:24 AM > Subject: Re: Pentax prices > > > > A "pro" body, in and of itself, won't do much good > for image and increased > > sales. Witness the Maxxum 9, which hasn't changed > the perception of > Minolta as > > being a maker of mass market/amature cameras. > Contax certainly makes > cameras > > that some pros use, but that hasn't given them > widespread name recognition > > among non-enthusasists. The way that Nikon and > Canon have gotten pros to > use > > their equipment is by making a suitable product > and by supporting pros. > This > > takes a solid product, an extensive product line > (lenses), good repair > > facilities and the budget for the maker to pay for > it. Even when Canon > game out > > with their far advanced AF they had to spend a > small fortune, up front, to > get > > pros to switch. It's tough to get a sizeable > portion of the 35mm pro > market > > (Minolta gave up on it). A company may be able to > sell a lot more non-pro, > > amature bodies, because they have the right name > on it, but that's just > cashing > > in on your investment. Pentax persued the 35mm pro > market the same way > they did > > the MF market by making a good product (LX) and > letting it sell itself: > doesn't > > work in the 35mm market. > > A highend "image" body, that's not widely used by > pros, will be mostly > noticed > > by people already using that camera brand. It > won't get you many new > customers. > > To the general public, all you need to look like a > pro is a SLR, a big > lens and > > flash and a camera bag. I am sure that there are > people with the means who > > decide to get a camera, want the "best" and buy a > $3,000 Nikon system with > > little idea of how to use it well. I'm sure Pentax > would like to sell to > that > > customer too: sales are sales. It takes a lot of > time and money to > establish > > that kind of reputation. > > > > --- frank theriault <[EMAIL PROTECTED]> > wrote: > > > > > > Your post got me to thinking, however. Could it > be that the lack of a > "pro" > > > 35mm camera is the reason? I don't want to get > into what a "pro" camera > is > > > (please!), but let's face it, when we see a PJ > in a media scrum on the > news, > > > or > > > on the street, he/she invariably has an F5 or an > EOS. I'm sure that the > > > public > > > sees that as well. > > > > > > I think that the fact that Pentax really hasn't > catered to "pros" (PJ's > at > > > least) since the LX has hurt Pentax > immeasurably. Or, maybe the > converse is > > > true: the fact (or at least the perception) > that PJ's use C**** and > N**** > > > almost exclusively is a huge marketing coup for > those two companies. > > > > > > As wonderful and capable a body as the MZ S is, > PJ's aren't using it - > not > > > surprising, because I don't think they are > necessarily who it is aimed > at. > > > But > > > it's also not surprising that the public thinks, > "Wanna look like a pro? > I > > > will > > > if I buy C or N." > > Try FREE Yahoo! Mail - the world's greatest free > email! > > http://mail.yahoo.com/ > > - > > This message is from the Pentax-Discuss Mail List. > To unsubscribe, > > go to http://www.pdml.net and follow the > directions. Don't forget to > > visit the Pentax Users' Gallery at > http://pug.komkon.org . > - > This message is from the Pentax-Discuss Mail List. > To unsubscribe, > go to http://www.pdml.net and follow the directions. > Don't forget to > visit the Pentax Users' Gallery at > http://pug.komkon.org . > ______________________________________________________________________ Find, Connect, Date! http://personals.yahoo.ca - This message is from the Pentax-Discuss Mail List. To unsubscribe, go to http://www.pdml.net and follow the directions. Don't forget to visit the Pentax Users' Gallery at http://pug.komkon.org .
