I think that most consumers who aren't really photographers, chose N or C mainly because they were famous. Their names are so big the average consumers might not even know what their products looked like, let alone seeing PJ using N or C camera at major events. So the question is not whether Pentax should get those PJ using Pentax, but rather, how to raise or re-invent the image of Pentax which was once famous in the 60's. In Japan, Pentax is a respected brand and you won't be laughed at when shopping Pentax. Pentax should do some serious thinking on what they had done wrong in all these years. It's all about marketing. And I must say, I have never been impressed by any Pentax ads in British, US or Australian magazines. Some of their ads were even poorly taste. If those ads couldn't catch the attention of a Pentax user like me, who would they catch?
regards, Alan Chan >Right, you are, Alan! But why would that be? I earlier today proposed >that >maybe it's marketing and/or Pentax sales reps as opposed to those from >N**** and >C****. > >Your post got me to thinking, however. Could it be that the lack of a >"pro" >35mm camera is the reason? I don't want to get into what a "pro" camera is >(please!), but let's face it, when we see a PJ in a media scrum on the >news, or >on the street, he/she invariably has an F5 or an EOS. I'm sure that the >public >sees that as well. > >I think that the fact that Pentax really hasn't catered to "pros" (PJ's at >least) since the LX has hurt Pentax immeasurably. Or, maybe the converse >is >true: the fact (or at least the perception) that PJ's use C**** and N**** >almost exclusively is a huge marketing coup for those two companies. > >As wonderful and capable a body as the MZ S is, PJ's aren't using it - not >surprising, because I don't think they are necessarily who it is aimed at. >But >it's also not surprising that the public thinks, "Wanna look like a pro? I >will >if I buy C or N." _________________________________________________________________ MSN Photos is the easiest way to share and print your photos: http://photos.msn.com/support/worldwide.aspx - This message is from the Pentax-Discuss Mail List. To unsubscribe, go to http://www.pdml.net and follow the directions. Don't forget to visit the Pentax Users' Gallery at http://pug.komkon.org .
