On 2012-04-18 15:51, Tom C wrote:
I wonder if this is not an industry wide effort to stave off the ongoing price drop as technology becomes less expensive to manufacture, as well as, to a degree, slow the downward price spiral.
My seat-of-the-pants thought is that it's a symptom of the same malady afflicting the music business ... the world has changed but the business model hasn't, or not enough. For "hard goods" manufacturers like Pentax, it's probably more accurate to say that the market has changed but their marketing and distribution models haven't. And they have less room to adjust, due to the very "hardness" of their product. I don't know what the answer is, but I'm not convinced that (effectively) raising prices is a useful part of it.
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