On Friday, March 15, 2002, at 12:05 AM, Jim Apilado wrote: > When APS was introduced in 1997, I recall Popular Photography magazine > speculating on whether a 35mm APS system could have come out. I wonder > why > the camera makers and film manufacturers did not come out with a 35mm > APS > system instead of the APS format? Technology has improved 35mm film > offerings over the years. Except for the DX feature, 35mm cartridges, > are > still the same as when I started photography back in the early 1960's > with > an Argus C3 "brick".
Easy answer: the APS system was not about "better" pictures. It was about selling the customer a new camera and selling the labs a new printer. Also, the most expensive part of the film -- silver content -- has been significantly reduced, and yet the price of the film was higher. APS was a way to reduce shrinking profit margins in the photo industry. -Aaron - This message is from the Pentax-Discuss Mail List. To unsubscribe, go to http://www.pdml.net and follow the directions. Don't forget to visit the Pentax Users' Gallery at http://pug.komkon.org .
