On 8/22/2012 11:51 PM, Bob Sullivan wrote:
Joe, My professional experience with McMarketing folks suggests that there can be considerable weakness in logic, facts, and understanding of the consumer. Lots of this stuff is done on hunches... and worse still, the hunches of young and inexperienced people. Regards, Bob S.
Bob, what I am seeing in my profession is that "up there" the personal egos have great deal of influence as to how things would turn out. So, not only oftentimes the decision would be based on hunches or lack of accurate knowledge, but "who's the boss" attitude as well...
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