On Jan 7, 2013, at 6:53 AM, Dario Bonazza wrote:

> http://www.dpreview.com/news/2013/01/07/Pentax-launches-MX-1-enthusiast-compact-12MP-28-112mm-F1-8-2-5-lens
> http://www.dpreview.com/news/2013/01/07/Pentax-Mx-1-hands-0n-preview-just-published

Cue the wailing and moaning and gnashing of teeth that "this camera isn't 
exactly what I want, so it will be a complete failure".

Pentax these days strikes me a bit like the silicon valley.  The vast majority 
of startups fail.  Perhaps one in ten actually survive long enough to make it 
to the magic IPO or get bought out by a larger company.  Of those, the majority 
of the products that get the start up to that position, don't survive five 
years after IPO or being bought out.  Of those products that survive, only a 
small percentage actually resonate with the marketplace to the point of being a 
major success.   

I think that Pentax (for whatever definition of Pentax over the past decade you 
want to use) understands that they will not survive as a "me too" product.  If 
Pentax were simply to produce another Canon Rebel, nobody would have any reason 
to buy it, rather than a Canon Rebel.  What they seem to be doing is a spastic 
attempt at emulating Steve Jobs, or at least Apple, in releasing different and 
innovative products in the hopes that one of them will catch on.  If they 
release ten products, it doesn't matter if nine of them are Lisas, if one of 
them is an iPod.

Unfortunately, the K-5 is proof that a superior product is simply not enough 
for market success.

--
Larry Colen [email protected] sent from i4est





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