That's what I thought it would be. I worked through the 70s mania of
forming conglomerate companies from sturdy British engineering
companies. Hawker Siddeley group consolidated its range of diesel
engines into the Lister and Petter brands.

Badge engineering ran rife though. Many a buyer came to Petter with
"I've always bought Armstrong Siddeley and I'm buggered if I'm going
to change to Petter now". So we had a range of crankcase castings and
rocker box covers embossed with a variety of names from the past and
they went away happy having paid significantly more for the same
engine underneath.
Chris

On 3 July 2013 07:02, Alan C <[email protected]> wrote:
> ?????????
>
> http://www.imaging-resource.com/news/2013/07/02/Pentax-Ricoh-announces-name-change-but-what-will-it-mean-for-Pentax-brand
>
> Alan C
>
> -----Original Message----- From: Bruce Walker
> Sent: Tuesday, July 02, 2013 5:05 PM
>
> To: Pentax Discuss Mailing List
> Subject: Pentax is history
>
>
> How's that for a provocative subject line? :-)
>
> No more Pentax, now just Ricoh in the company name:
>
> http://www.pentaximaging.com/about/press/309
>
> --
> -bmw
>
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