The packaging is primarily for loss prevention, small, easily
pocket-able, items tend to disappear. I'd add the word valuable but
that's just not necessary. Long. long. ago I worked for Tandy Computers
as a service rep., and everyone working for Tandy had to spend some time
on the sales floor, not that we had a lot of walk in customers. Another
quirk of Tandy, being an arm of Radio shack, (and I have lots of RS
stupidity stories), is that even the computer stores carried batteries.
even the red ones that Radio Shack gave away for free if you had a
battery club card. One day I was alone in the store, All the sales help
were out on calls or off duty, the manager was at a conference, and the
teacher was out sick. So that's the setup.
So I had the place to myself, and was using the time productively on a
"Government Project", writing some code on the Xinux box. A kid walked
into the store, and didn't think I'd noticed him, headed to the battery
display and started to surreptitiously stuff his pockets with the "Free"
crappy red batteries, I watched him do this out of the corner of my eye
for a maybe half a minute, looked up at him and said; "Hey, Kid. If
you're going to steal batteries, at least take the Alkalines." He
turned as red as the cases on the batteries in his pocket, at which time
I said; "Get out of here." and he slunk away. Radio Shack loss
prevention would have wanted me to call the cops but I didn't think it
was worth ruining someones life over a product we didn't even bother to
inventory.
On 6/28/2014 12:37 PM, Christine Aguila wrote:
Hi Bipin:
In preparation for our trip, I bought some memory cards, and was appalled at
the packaging waste as well—so much so I photographed it. Consider the
packaging on the left and the actual product size on the right!
http://www.caguila.com/sd/content/_IGP8318_large.html
When my husband and I started recycling, excessive packaging become VERY
apparent, since all the paper and plastic headed to our recycling bin—at least
there is that recourse for consumers.
Cheers, Christine
On Jun 25, 2014, at 10:25 PM, Bipin Gupta <[email protected]> wrote:
Sharing info on the topic of providing a small storage case for
SanDisk SDHC Card through cost reduction of the giant packaging fot
the tiny card.
The official reply from sanDisk - see last mail - makes me think it
was sent to a village moron with no education or intelligence - why
SanDisk uses a giant sized costly packaging measuring 15 x 10 inches
for a tiny card. Read on:-
My 1st email:-
Dear Sir, yesterday the 22nd of June 2014 my son bought me a SanDisk
32 GB Ultra SDHC Card costing some CAD 31 for my DSLR from COSTCO. My
son’s name is xxxx xx xxxxx and his Costco membership # is
xxxxxx111813.
The tiny card came in a HUGE 26 x 38 cm packing which would have
costed quite a large amount of money.
But alas there was no Card Storage Plastic Case or Pouch included??
How do we safely store the bare card??
What a SHAME that a big and famous company like SanDisk should package
their Card in a huge and expensive contraption, yet leave out a little
box to hold the card safely.
That 26 x 38 cm packaging is a JOKE for a tiny SDHC Card.
I own some 5 #s high speed SanDisk Cards which all came in their
separate cases or pouches.
The card cases also come in handy for inserting small notes such as
“photos to be downloaded”, “format and use card”, or “ready for use”.
I will now have to consider purchasing other card brands for my DSLRs.
Thank you for your insensitivity and corporate greed.
Reply from sanDisk:-
Thanks for emailing SanDisk Technical Support. It is our goal to make
sure you have all the resources you need to get the most from your
product.
My name is Brad and I am one of the supervisor with SanDisk technical
support. I thank you for your valued feedback, this helps us to
improve our customer service. I understand that your issue has not
been addressed as per your satisfaction and I am sorry for the
inconvenience caused to you. I would like to inform you that we
provide plastic cases only with the Extreme line cards not with the
Ultra cards. I would suggest you to to buy the cases from any online
or retail stores. You can do a search for Jewel cases and you may find
them on Amazon's website. I will surely share your feedback with the
marketing team. Please reply if you need any further assistance from
sandisk.
My 2nd email as a reply:-
Hello Brad, thank you for the fast response.
I am afraid you have missed the point totally:-
a) What was the need for a huge and expensive packaging?
My God! a package size of 26 x 38 cm for a tiny card, when
a smaller 10 x 150 cm packaging could have been sufficient,
and the money saved used for a plastic case.
b) A giant packaging just eats up more storage space at your
warehouse and shelf space at the Retailer.
Who pays for all this wasted money? The Consumer Mr. Brad??
c) Please note other manufacturers of high speed Class 10 Cards
do provide cases.
In fact all my older SanDisk cards came with black pouches or
plastic cases. Now I don't remember whether they were Ultra
or Extreme cards - all semantics and a bad excuse wrt to Sl. a)
& b) above.
Thanks for pointing me to Amazon and more money.
Reply from SanDisk:-
Thanks for emailing SanDisk Technical Support. It is our goal to make
sure you have all the resources you need to get the most from your
product.
I appreciate your quick response. I would like to inform you that the
packaging size is 26 x 38 cm because of the information that has to be
there on the packaging. The terms and conditions and the policy
information for the customers has to be there on the packaging. We no
longer provides the plastic cases now with the Ultra cards. If you
need the cases then you can buy them from any retail or online stores.
Please reply if you need any further assistance from sandisk on this
issue.
I give up.
Thanks for reading.
Bipin
camp: Thornhill, Ontario
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